Post inspirational quotes. Share industry news. Comment “Great post!” on everything.
Zero clients. Zero results. Just shouting into the void like everyone else.
The Problem With Generic LinkedIn
Most people treat LinkedIn like a motivational poster factory. Hustle culture quotes. Vague business wisdom. Reshared articles with “Thoughts?” as the caption.
Nobody’s hiring you based on that. They’re just scrolling past.
What Actually Works
Share real problems you solved for real clients. Not “We helped a client increase revenue by 40%”—that’s still vague.
Try: “A law firm was spending $8K/month on Google Ads and getting 3 leads. We found they were bidding on keywords their competitors searched, not actual clients. Switched the strategy, same budget, now getting 25+ qualified leads monthly.”
That’s specific. That’s valuable. That shows you know what you’re doing.
Stop Broadcasting, Start Conversations
Commenting “Congrats!” on someone’s promotion gets you nothing.
Commenting with actual insight on their post about a challenge they’re facing? That starts a conversation.
Relationships happen in the comments and DMs, not in your feed.
The Right Content Mix
Educational posts that solve specific problems your ideal clients face. Case studies showing actual results. Genuine takes on industry issues.
Not every day. Not forced. Just consistently showing you understand the problems your prospects are dealing with.
The Follow-Up That Matters
Someone engages with your post? Don’t just like their comment. Actually respond. Start a conversation.
If it makes sense, take it to DMs. Not to pitch immediately—to build an actual connection.
LinkedIn works when you’re helpful, specific, and genuinely interested in conversations. Everything else is just noise that looks like productivity but generates nothing.